Pilgrim Denmark – Violetmai
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Pilgrim Denmark

Pilgrim

What we love about Pilgrim Jewellery and Pilgrim Watches is quite simply the style. The Styles we have choosen are timeless classics that will be worn time and time again. I remember owning my first pilgrim watch back in the 90s which was a small gold faced watch I recently refound this watch and I still love its 90s style. All it needed was a new battery. 

This is a new designer for violetmai in 2018 and we are proud to have them as part of the Violetmai family. Shop the collection here

PHILOSOPHY

Jewellery is our passion; it is all about dreams, style, heart and soul. We take pride in keeping the brand authentic – staying true to who we are and where we came from. Pilgrim is still about going out and seeking new things, new ways and new adventures. It is not only the destination that matters, but also how we get there. We are a living brand in constant motion and development.

It has been an amazing journey, and Pilgrim has become a recognised international brand, with a Scandi-cool approach to design. We have grown into the fashion and jewellery scene, and the journey is far from over – we are here to stay!

Just as in the beginning, it is all about love for people and jewellery – made by hand and heart.

HISTORY

It all began in 1983 when two Danes – Annemette Markvad and Thomas Adamsen – translated their unique empathy and innovative energy into designing jewellery, sold mainly at festivals. With a great love of music and people, they created jewellery that reflected their deeply held values of spontaneity, intimacy and authenticity. Pilgrim jewellery was, and remains, truly of the moment.

“Thomas and I were not business people, and we began Pilgrim very much from the heart. From the beginning, we had two key missions. One was to create beautiful jewellery that makes you feel beautiful. The other was to build a workplace where every employee enjoyed coming to work and where respect, responsibility and trust were cherished values put into practice each day.” – Annemette Markvad, Founder